G'day Coffee Lover!

We just wanted to suggest a few tips to help you keep your coffee as fresh and tasty as possible:

1. Preservation of flavour: To maintain the delicious aroma and flavor of your coffee, it's best to keep it away from sunlight. This is because sunlight contains UV rays that can degrade the compounds responsible for the aroma and flavour of coffee. So, if you want to make sure your coffee stays fresh, try to keep it in a cool, dark place.

2. Prevention of oxidation: Another reason to keep your coffee away from sunlight is that it can promote oxidation. This can lead to the development of off-flavors and a decrease in overall quality. To minimize oxidation and preserve the quality of your coffee, store it in an opaque, airtight container.

3. Protection from heat: Sunlight can also increase the temperature of your coffee, which can affect the oils and volatile compounds in the coffee and lead to a change in flavour. To keep your coffee tasting its best, it's best to store it in a cool and dry place, away from direct sunlight.

So, to sum it up, to ensure that your coffee remains fresh and flavourful, it is best to store it in an opaque, airtight container in a cool and dry place, away from direct sunlight. This will help to preserve its aroma, taste, and overall quality for a longer period.

Hope this helps! We hope you have a great day =)